Ads that made you look No. 9: @highland984 reminding the new generation of today that Urban Freeriding as we see it from the heroes of our days @colbyraha @jasonborosky @colby32_1 @skrany235 and more has been around for quite a while and was always in the back of the riders heads who wanted more than hills, dunes, arenas and ramps.

This ad for @smp_clothing was published in an MXRage magazine back in 2000, OF COURSE captured from one of the many unique perspectives of @nciotti ‘s lens.